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INSIGHTS

NeuroVision is the new competitive edge for companies.
By using the power of neuroscience and AI,
you can now boost attention for your product, ad, package, sign, and other elements.

The sweet spot of visual attention

More attention is better, right? According to the old dictum in advertising, you can never get enough of attention. After all, if you’re not seen, how can you provide your best message? How can you persuade or engage your audience? It turns out, neuroscience is not that straightforward.

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The making of our #attentionAI model

It might seem like fancy wording, but NeuroVision’s latest algorithm is based on best-in-class neuroscience and machine learning work. Here, we show exactly how we have gone about making the new model. This primer works like a simplified explanation of our technical paper.

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NeuroVision vs webcam eye-tracking

Recent advances suggest that webcam eye-tracking can work for consumer research. But a simple in-house demo shows exactly how bad it can be. The demo also shows just how good NeuroVision models are.

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The predictability of human attention

Why is NeuroVision working in the first place? Are humans really that predictable? What about cultural differences, different types of visual materials? In this primer, we take a look at exactly why NeuroVision’s powerful attention AI works in the first place.

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When metaphorical ads fail

Metaphorical ads are a special breed. They build on the assumption that the audience will both understand a novel link between ideas, and then to the brand. But many such ads fail. Why?

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Boosting the e-commerce buy button

While e-commerce is on the rise across the globe, the industry has come to realize that we need good design principles from this new “store” experience. As the customer journey is very different between online stores and brick-and-mortar stores, we show how you can start by boosting the buy button.

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