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NeuroVision is the new competitive edge for companies.
By using the power of neuroscience and AI,
you can now boost attention for your product, ad, package, sign, and other elements.
More attention is better, right? According to the old dictum in advertising, you can never get enough of attention. After all, if you’re not seen, how can you provide your best message? How can you persuade or engage your audience? It turns out, neuroscience is not that straightforward.
It might seem like fancy wording, but NeuroVision’s latest algorithm is based on best-in-class neuroscience and machine learning work. Here, we show exactly how we have gone about making the new model. This primer works like a simplified explanation of our technical paper.
Why is NeuroVision working in the first place? Are humans really that predictable? What about cultural differences, different types of visual materials? In this primer, we take a look at exactly why NeuroVision’s powerful attention AI works in the first place.
While e-commerce is on the rise across the globe, the industry has come to realize that we need good design principles from this new “store” experience. As the customer journey is very different between online stores and brick-and-mortar stores, we show how you can start by boosting the buy button.